Optimize your organic Instagram marketing, Part of the Social media marketing Toolkit, Discover the latest tips and tactics to reach, engage and convert your customers through organic Instagram marketing. Ontario, Canada Mozzam Work with TXT ELD A Fleet Tracking Company in Canada! As of Q3 2022, The network has secured increases in revenueevery financial quarter but one since the start of 2021. But important age-related shifts in usage will change the user makeup of Facebook and Instagram, while TikTok will cause (even more) upheaval in the market. Its a photo-sharing app built around a simple idea: every day, at a different time, every BeReal user is prompted to share a photo, taken with their smartphones front and rear cameras at the same time, within a two-minute time limit. Too many self-proclaimed social media marketers are happy to just slap together random posts because they sound nice and upload them to the platform. Video views 8. Agile Growth - AGGR Stock Reddit Activity & Social Media Sentiment $10.09. Following the company or clients social media strategy, Being the main point of contact for content approvals, Ensuring brand identity and voice consistency across all platforms, Creating content, scheduling it for publication, and ensuring it posts correctly, Building and reevaluating content production schedules for maximum efficacy, Dealing directly with audience engagement on varying platforms, Overseeing any social media marketers on the team who help execute on scheduling and posting tasks, Studying analytics to keep a finger on the pulse of what works and what doesnt. All rights . - Erica Mau-Schank, Vibe Creative Marketing, More consumers are holding brands and companies accountable for customer service, products and promises theyve made with receipts via social media platforms. 15 Ways CEOs Can Rally The Team For The New Year, 12 Sales Tactics To Convert New Clients In A Tough Market, Challenges And Opportunities For Accounting Departments In 2023. With all that said, growth in users doesnt tell the whole story about the top 3 social networks performance. The only new app that will matter will be BeReal 3. On average, adults spend 2 hours 27 minutes per day on social media. From spotlighting community nonprofits to encouraging donations on Giving Tuesday and beyond, youll see an increase of charitable emphasis on social media! We find a higher frequency on LinkedIn or Twitter tends to be more effective. We are able to help their . The social media growth rate since 2015 is an average of 12.5% year-over-year. Its important to note that marketing factors that include social media are growing faster than other types of marketing positions. Numbers: Follower growth, posts published, reach, engagement, link clicks, video views, sessions, spend, and month-over-month percentage increase or decrease Good marketing is essentially good storytelling. As a result, growth is harder to find in 2022, which we believe is weighing down stock performance . 10 Social Media Trends Every Marketer Should Know in 2022 [Infographic] Article by Ying Lin 16 May, 2022 Post contents 1 1.The Proliferation of Memes on Social Media 2 2. The first rule of social media dominance is to focus. According to Payscale, the average base salary for a social media manager is. Marketers will need to factor in these developments to reach social media users in 2022. as the app sees more than 229 million daily active users as of 2022. Average Salary: $40-50k. Sprout Social's 2022 social media strategy builder compares the best times to post on social media. The field is growing quickly, and job opportunities in social media pay well, too (well look into this more a little later in the post). You can learn more about copyright and social media here, but its important to understand before you get started or you could land your employer (and yourself) in hot water. RACE Ahead Of InflationDownload our 10 growth insights to create a RACE digital marketing strategy during inflationAccess Now For Free, Download our 10 growth insights to create a RACE digital marketing strategy during inflation. This is a time of evolution in the social media world. Global Social Media Growth Rates. Small examples of strategic knowledge can help you get new work, whether youre applying to a full-time job or are trying to win a freelance contract. You wouldnt be the only person reaching out, by the way. Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. All rights reserved. Social media statistics benchmarking tool Rival IQ produces these useful sector-by-sector benchmarks of social media engagement metrics including: These include useful sector benchmarks for Facebook, Instagram, and Twitter you can compare against. Notably, 44% of 8-11 year olds use social media apps/sites, swiftly increasing to 87% of 12-15 year olds. However, some of these countries may see more social media usage in 2022, which would increase the global total. 6. Now we have spaces with a distinct culture: TikTok. The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users on the planet. Kicksta is an AI-powered tool that connects to your Instagram account, finds other accounts similar to yours, and interacts with them on autopilot to boost your potential followers and engagement. Marketers should lean into this and use social media to showcase their brands personality and perspective. The best source for getting stats on the biggest social media platforms is direct from company statements and earning announcements. Therefore, one of the most in-demand social media jobs in 2022 is an engagement coordinator. 47.7% of Singapore's population is female, while 52.3% is male. Over the past ten years, the profession has experienced a 9% job growth rate. This is what leads them to social media practitioners, which is a valuable form of marketing and community building all in one. Brand Authenticity Will Be the Way to Go 3. Imagine a Facebook manager having to suddenly create TikToks. in Australia could potentially make an average of $57,651 AUD ($39,930.52 USD) per year, although this rate could vary drastically depending on what kind of role you take on. Short-Form and Bite-Sized Content Will Dominate Social Media Platforms 5. However, growth is on the decline with 2019-2020 data revealing a 9.2 . Our bite-sized modules contain tools and templates designed to help you address the systematic issue of businesses using social media platforms to create standalone posts rather than planning a strategy. What are the most popular times for consumers to use social media suggesting the best times to post? Have we made our field of work sound appealing enough yet? These jobs arent just a temporary boom; theyll be stable, because social media has changed how businesses market with their consumers, so there will be a permanent need here, no matter what the economic landscape looks like. That's 58.7% of the . Share . My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. You also need to be careful about which songs and video clips you use in video content on all platforms. In. Even podcast creators have a plan for their content. In addition to small businesses, you may also have luck offering pro-bono services to local nonprofits. And if not, is there potential for you to experiment with another platform? It has also lost "focus" by investing heavily in the Metaverse, absorbing over $10bn in R&D spending per quarter. Executive Summary. 6. The most important social media metrics 1. Social media salaries vary depending on a number of different factors, including the following: Your experience Whether you work for an agency, a private company, or youre self-employed Your location Your position and role with the company. For example, many consultants are self-employed, so rates fluctuate from one consultant to the next. Since it is still the top dog, I'll share the Facebook demographics from Sprout Social Media's 2022 report. . In terms of user counts, Twitter and Pinterest have existed in Facebooks shadow for well over a decade. This would give the app an annual growth rate of about 1,000,000,000%! The service is designed to save you time finding other accounts to connect with. This title is sometimes given to a lead in an internal department, but it can also be given to someone working for an agency where theyll be handling plenty of client accounts. The new social network to watch: BeReal In August 2022, a new social app, BeReal, reached 10 million daily active users (DAUs) - up from just 10,000 a little over a year ago. As it stands, that equates to about 57.5% of the current world population. According to LinkedIn, Images typically result in a 2x higher comment rate and Video gets 5x more engagement on LinkedIn, Live Video gets 24x more. You may notice that job titles can vary. Some reports estimate that the potential total salary, including performance bonuses, could range from $48,000 to $85,000 AUD ($33,246 to $58,873.12 USD). Youre better off hiring someone who excels in that area. Whether these campaigns have been done successfully or not, the year 2022 has been an important milestone for shaping up the Metaverse. The COVID-19 pandemic proved this, as businesses needed social media workers more than ever to stay on top of increased virtual and social communications with their clients. During the forecast period between 2023 and 2029, BlueWeave expects global underwater camera market size to grow at a significant CAGR of 14.9% reaching a value of USD 16.25 billion by 2029 . Its like New York City: loud, crowded and up all night. Start Profiting From Your Social Media Videos 3 3. As per management consultancy McKinsey and Company the metaverse economy could in aggregate, "generate up to $5 trillion in impact by 2030 equivalent to the size of the third-largest economy today, Japan.". - Daniel Hussem, Tropar Inc. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Theres great job security to be had for social media professionals since digital marketing and a social media presence are such critical needs for businesses. Many businesses will already have put years of effort and budget into growing their existing social channels, and with this in mind, itd be risky to abandon a well-established channel in one sudden move. Camtasia: If you want to grow your business, find an influencer, Ahumada says. There are expected to be at least 3.9 billion people using social media worldwide in 2022 which is a 4.8% increase from 2021. While TikTok videos arent heavily branded, they provide a great opportunity to humanize your brand and give talent a behind-the-scenes view of life at your company. If youre promoted all the way up to a position like Chief Marketing Officer for a major company or run your own successful social media freelance agency, it goes without saying that youd naturally be making more than an entry-level social media worker who curates data for high-profile clients feeds. According to the graph shared by the company, there has been a steady growth in the number of internet users since mid-January 2022. While it offers brands innumerable ways to reach consumers, the smartest marketers keep a close watch on new trends popping up on various social platforms so that they can figure out how to leverage them in their digital marketing before others do. The research from GlobalWebIndex in their social media trends 2021 report shows how/why visitors use different social media services. We will see more brands testing shoppable functionality on all platforms. The following are the statistics for monthly users of the top 15 social media apps globally in 2021: Facebook - 2.89 billion YouTube - 2.29 billion WhatsApp - 2.00 billion Instagram - 1.39. User and revenue growth for social platforms pulled forward significantly in 2020 and 2021. Singapore's population increased by 2.41% between January 2020 (5.80 million) and August 2022. In fact, some challenger platforms especially Instagram and TikTok are growing at such a rate that theyve edged closer to the market leader, despite Facebooks continued growth. Youll also want to know about strategies like setting up branded contests, when to use influencer marketing, going live to nurture relationships, and more. But for any type of goalentertainment, marketing, selling goodsyou have to build a following first. Social media has become one of the most crucial parts of regular internet use in China. Greet the change as an opportunity to find the perfect social media marketing mix for your brand. Facebook's first-ever decline in total US users shook Metabut Instagram's gains will help deflect the blow. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Youre not covering a whole world here with your message, Ahumada says. Social media managers could be responsible for: The average base salary for a social media manager per year is $66,368 AUD ($45,968.14 USD). You want to know how to use each social media platform to the fullest, both with native and third-party tools. Among leading social platforms, the networks with the highest growth rates between 2020 and 2022 were TikTok/Douyin, Instagram, Snapchat, Pinterest and Twitter. 13 Strategic Ways Nonprofits Can Leverage Data To Optimize Operations, 13 Intriguing Ways Agencies Will Be Leveraging AI In 2023 And Beyond, Faced Big Challenges In 2022? Digital marketing specialists can end up wearing a lot of hats, including social media practitioners. you know that you cant just share images you found online to your social media? All Rights Reserved. The market is. If you are in the financial position to do so and are struggling to get a full-time job, taking on lower-paying opportunities as long as you can get a testimonial or share the samples can pay off, but make sure that you arent signing any contracts that forbid you from doing so. Where available, we've included benchmarks that will help you set realistic performance goals. Check out our Social Media Intensive Course here. TikTok's popularity and growth are unprecedented (~10x more users since our last social media demographics . - Parna Sarkar-Basu, Brand and Buzz Marketing, LLC. , but its important to understand before you get started or you could land your employer (and yourself) in hot water. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). They are looking at how aligned a brand is to its purpose, mission and social issues. We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK), and most recently the Datareportal July 2022 global overview. Companies that seek to benefit all stakeholders (their employees, customers and community), not just shareholders, tend to have employees who love the company and can amplify its story. in Australia could land an average annual salary of $200,636 AUD ($138,965.51 USD). Find one to help you grow, and not just one [person]; I would challenge you this year to say, Who else can [I] hire to come in and push that product out?. The number of social media users globally grew from 4.2 billion in January 2021 to 4.62 billion in January 2022. Our popular marketing planning template is structured across the Smart Insights RACE Framework. With 5.1% YOY growth in active social media users as of July 2022, savvy marketers are continuing to tap into opportunities arising from the growth of social media usage and marketing. In 2022, Snapchat moved to shore up its strong position in the young teen social media market, with the launch of a Family Centrefeature enabling parents to gain oversight of how their kids aged 13-17 are using the platform. 14 Tactics To Avoid When Writing End-Of-Year Sales Copy, Got Data? Do I qualify? Regardless, social media marketing jobs can pay well; digital marketing skills can yield around a $7,000 salary premium compared to other marketing roles, and social media fits under that umbrella. Social Media Career Growth in 2022: What You Need to Know. As social platforms boom, the field is thriving, and career growth opportunities are extraordinary. An Emphasis On Giving Back And Finding Deeper Meaning, Giving back and finding deeper meaning will become important themes in social media efforts in 2022. However, building up experience and trust might require spending a little time in newer agencies along the way. There were 7 686 900 Facebook users in Sri Lanka in December 2022, which accounted for 35.7% of its entire population.. Q3. Opinions expressed are those of the author. You might want to consider working for a more established agency if possible. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy. Send an email to that person in 2022. You may opt-out by. And this is before weve taken into account promising new platforms such as BeReal and Clubhouse. It is time for people and organizations to be real, authentic, human and compassionate online. - Boaz Santiago, energyware, In 2022, people will keep seeking out community and connection on social media. Typically, these jobs are going to be focused on looking at current and past campaigns and assessing how effective they may be. Social media is clearly evolving fast but are the big platforms still growing, in terms of their user base? By the end of next year, live video reach is expected to see 15-fold growth and reach 17 percent of all internet traffic. Of course, BeReal is not the only up-and-coming social platform aiming to establish a big global user base. Consultants may or may not be hired by clients on an ongoing basis, and theyll often spend a lot of time working with clients who are either brand new (and choosing which platforms and strategies to use) or those who are ready to scale to the next level. This includes your website, your email campaigns, and of course, social. An internal report leaked in 2021 showed that the time spent metric for U.S. teenagers on Facebook was down 16% year-on-year, which may indicate that younger users are choosing to spend more of their time on other platforms. . Snapchat has combined healthy growth in its user base with improving commercial performance. Latest Social Media Trends in India 2022 In 2020, the market is growing at a steady rate and with the. Big changes are coming to social media. Social media analysts (sometimes called brand analysts if the job goes beyond social) are all about the data. Free digital marketing plan template What are the fastest growing social media channels? TikTok will take over the world 2. Forbes Communications Council members share social media trends to leverage in 2022. Do you know the steps involved to set up an Instagram shop, or how to establish Rich Pins on Pinterest? Connecting with people in one place is better than splitting your attention between six different apps. You can learn more about the courses we offer and whats right for you. There are now 4.62 billion social media users around the world, representing growth of more than 10 . Many social media professionals choose to be their own boss, rather than working for a large company or an agency. Incidentally, we were interested to note that Pinterests user base is now larger than Twitters. If so, these 10 easy-to-implement tips will help you start 2022 off on the right foot. However, growth is on the decline with 2019-2020 data revealing a 9.2% growth rate By region, social media growth in 2019-2020 is led by Asia: +16.98%, Africa +13.92%, South America +8.00%, North America +6.96%, Europe +4.32%, and Australasia +4.9% If youre a brand manager in social media, you might: Brand managers can anticipate a potential salary of $81,277 AUD ($56,294.48 USD) annually. Have we made our field of work sound appealing enough yet? 0.00 (0.00%) (As of 12/30/2022 12:00 AM ET) Add. As a social media marketing coordinator & content manager with TXT ELD A Fleet Tracking Company in Canada. Consumers want to have experiences in the places where they are already spending time. The only way to get this knowledge is through hands-on work or an extensive social media education like what we offer here. This falls to 45% in Southern Asia, 16% in Western Africa, and 9% in Middle Africa. Lets take a quick look at each one. Hack #1: Highest Engagement Times & Day. However, multiple researchers have concluded a strong relationship between heavy use of social media platforms with an increase in risk of depression, self-harm, anxiety, and loneliness. This chart, by Datareportal, summarises the importance and growth of social media today. Motivate your followers to tag you, to use your hashtags, or simply to send over their content so that you can share. Periscope) and existing networks enhance .. Use the honeycomb model to help inform your social media strategy Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why .. 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Every marketer has limited time for social media marketing, so which fastest growing social network should you focus your efforts on? Of course, this order of growth rate can only be achieved in the early stages of a social network but we think BeReal warrants your attention nonetheless. Savvy Smart Insights members are utilizing our marketing training to master digital channels, whilst integrating their planning and marketing strategy.