Use the tips we covered to get started, and remember to refine and iterate as you go. This example, provided by the Google Support Library, shows an ad with three headlines, a URL and two descriptions. Google Description Example for Restaurant Template: [Business name] is [type of restaurant] in [city, state, neighborhood]. In fact, according to a Moz analysis [2], only 35.9% of original meta description tags are displayed "as is" in Google search. It actually received an 88% higher click-through rate at a confidence level of 99%. As shown in the example above, a clear call to action is necessary to prompt a customer to click on your ad. While there are many different types of ad extensions, not all of them will make […] We have been a local favorite for . b) In the page menu on the left, click Ads & extensions. Similar to other ad types, ExpandedTextAd can be added through the AdGroupAdService.mutate() method. Mailchimp includes 4 different sitelink extensions on their Google Ads to give more info about their pricing plans, GDPR for European customers, key features, and free email tools. 53 Google Display Ad Examples 1. Mailchimp includes 4 different sitelink extensions on their Google Ads to give more info about their pricing plans, GDPR for European customers, key features, and free email tools. The reviews for the ads are pulled directly from third-party trusted sources such as Trustpilot and appear as a scale from 1 to 5. The platform then combines these pieces into varied ad unit combinations for every available size. Tree Ring Digital is a stellar example of a firm making the most of their local roots in Google Ads. It's one thing to see some general tips written out, but sometimes some visual examples can help. 4. . Copy for Google Ads and Microsoft Advertising tends to follow the same specifications. Google Ads Smart campaigns make it easy to get your ads up and running. For example, if you sell a product that helps people lose weight, your headline may be "100 Ways to Lose Weight." #3: Location However, regardless of the dimensions, all banner ads must be no larger than 150KB in file size . Responsive display ads are a new offering that Google has been pushing advertisers to adopt. How to set up Google Ads extensions. 7.1 Include your blog name and author name in the description. Click the "Ads & Extensions" tab on the left, the "Extensions" tab across the top, and then the large + sign to create a new extension. 1. Take advantage of the ad strength option and make your responsive ads the best they can be. Google recommends adding at least one responsive search ad per ad group, and getting "Good" or "Excellent" ad strength for your responsive search ads. For [years in business], we have been a local favorite for the best [keywords] in town. Example. Try Google Ads now Picking the right keywords will mean you are targeting the right people and will result in a high click through rate and consistent traffic to your page. If you have text that should appear in every ad, then you must pin it to either Headline position 1, Headline position 2, or Description position 1. Google Display Ads are also an incredibly cost-effective method for reaching prospective customers or leads, with the average company making $2 in revenue for every $1 they spend on Google Display Ads.. Google Display Ad Examples to Inspire Your Next Campaign "Stylish sunglasses for sale" 3. Picasso is often attributed to saying, "Great artists steal." Whether or not he said it is beside the point. The control ad did. Let's dive into all the ways companies optimize their Google Ads and how you can do the same! Search keyword: diamond jewelry Why it works: The ad description creates a sense of urgency and uses the maximum amount of space to list the company's selling points. Why it works: IBM offers one of the best Facebook ad examples for a company in the business-to-business (B2B) sector. Download our free guide to advertising on Google Shopping! Google My Business Examples: "Save" Despite all the cool new additions to Google My Business, there was still one BIG missing piece—a business description. Responsive search ads are displayed with three headlines and two descriptions at serve time, plus a customizable URL based on the landing page domain and how you've set up the path1 and path2 fields on your ad. What's unique about these ads is that they're created in pieces. Adwords is the name given to Google's advertising program. A text ad is made up of these parts, each of which you'll either write or input at this step: For example, consider the ad below that combines an ETA with call, callout, review, and sitelinks (with 2 line descriptions) ad extensions. Select your campaign or ad group. We've listed standard Google Ads display ad sizes in pixels. You can learn more about the document as you go further in this article. With so many nonprofit organizations in the country, a potential volunteer has an abundance of . WeWork is a company that provides shared workspaces and other collaboration services for enterprises. For example, in our ad, we need to improve our headlines and descriptions in order to have an excellent ad. . Here, you'll be able to insert the copy, or text, for the ad that you're creating. If you want to see some real life examples of optimized meta descriptions, you can see our list below. [Value statement]! Apologies if you're eating while reading this.) Your text ad consists of three headlines where you can enter up. The reason why it works so well is because it gives enough information about the program so people can get the curiosity to click on it. "We Are the Top Service Provider" Avoid annoying corporate jargon like "Streamline Your Business With Us" Avoid unnecessary keyword insertions "Sale on Discount Furniture on Sale" Avoid lazy descriptions like "In Stock Now at Example.com" Do keyword research. Ready to drive more traffic to your product pages than ever before? While ads can collect data from users, Google requires that these ads are transparent in this and handle all important data with care. Mobile has less room for meta descriptions than a desktop site, with a maximum of 120 characters . Below is a screenshot of the three dynamic ad features offered on the Google Ads platform. Notice that not one of these ads has a phone number listed; in fact, you have to search through the description text to see if any of the companies will let you call them. That's a significant chunk of Google's search results page! Only pay for results, like clicks to your website or calls to your business. While it's not strictly necessary to utilize all of the headlines and all of the descriptions available to you in Google Ads, it's best to do so. This example, provided by the Google Support Library, shows an ad with three headlines, a URL and two descriptions. The ad headline "Study Finance at Home" is clear and straightforward, and the ad description aligns perfectly with it by highlighting the opportunity of learning on your own time and pace. Google Display ad examples: Hilton Honors. 468 x 60 - Banner. You upload up to 15 images, 5 headlines, 5 descriptions, and 5 logos. This ad is hitting on a customer realization in the hopes that people would identify with the statement and realize they need the service. The same goes for the meta descriptions. Note: If you're unable to see the tags below, make sure you do not have an ad blocker enabled. While you're uploading your assets, Google will give you previews to show you your potential ads. For example, with a TrueView for Action campaign or Video Action Campaign, you're charged on a cost-per-thousand impressions (CPM)basis from people viewing your ad. Responsive display ads are a new offering that Google has been pushing advertisers to adopt. For example, for a video about writing descriptions for YouTube videos, internet video text will be a less useful keyword than YouTube video descriptions. Find Your X X in [Your Target Location] Visit Our Store Now Get Your Quote Today [Your Brand] vs [Your Competitor] Voted Best X of 2022 Trusted by X Experts 24-Hour Emergency Service Ridiculously Good X The Easiest X X% Off Your Purchase Free Shipping Try 30 Days Risk-Free Ad wbmason.com. Why it works: This ad works because it includes site links below the ad copy so a curious customer can easily navigate from the ad to various landing pages. 2. I am a very visual person, so the playful and gradually changing colours attracted me instantly. a) Log in to your Google Ads account. The best local Google Ads examples use features such as local phone numbers and linked Google My Business addresses to increase local CTR. "Cool sunglasses for sale" 2. Regardless, this is a good opportunity for advertisers to get more descriptive with their ad copy. To start off, check out our 12+ Digital Marketing Job Description Examples in PDF, Microsoft Word, Apple Pages, and Google Docs file formats. 0800 9003 3141. 7.3 Add your credentials to stand out. The second part of the headline should be what your product or service delivers. Keep it Simple (Stupid). Mailchimp: Include Sitelink Extensions. Please show examples of google search console, link building and rankings, also google analytics if u have. Up until a few years ago, when GMB and Google+ were "connected," companies could add a detailed description about their business. Advantages of Text Ads. You could include a headline, for example, that moves from feature to attribute to benefit. Given below are 17+ company description examples and templates. First, we're going to take a look at Google Ads and what they can do for pet product companies. (That was a gross analogy. Turn people who find you on Search & Maps into new customers. Company description can be a simple description that is an integral part of the business plan of a company or it can be a job description available in the company. Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. Here's a great example from MECLABS in which Amy Hebdon created a new numbers-driven ad to compete against her control ad: The control ad (top) and the variation (bottom) Which one do you think performed the best? responsibilities included creating online marketing strategies and developing digital advertising campaigns for small to medium size businesses using google's keyword and auction-based, pay-per-click platform; selecting appropriate words or phrases per business type, determining appropriate bids for ads to appear on google's search and search … It's important to know that Google won't always display your descriptions as intended. It is the main revenue earner for Google. The two sitelink extensions used ("Diamond Bracelets" and "Diamond Earrings") can be used to help advertisers measure the clicks going to those specific pages to figure out which one customers are . You could prequalify clicks much further with language describing the perfect customer — or describing who the product or service is not for. Not sure what keywords to use? You upload up to 15 images, 5 headlines, 5 descriptions, and 5 logos. Given its reach and authority, Google Ads should be a part of your paid strategy. Facebook Ad Example #12 | Google Ads. Here, you'll be able to insert the copy, or text, for the ad that you're creating. Here are our top 10 best Google ad examples. 7.2 Add your main blog topic and keywords. The ad's copy delivers, asking users whether they have 10 minutes, and if they do, hinting that they could build a chatbot in that time. Local bakery, serving up fresh cakes and delicious desserts to your doorstep. 12) Angara Diamonds. Budget is around $50 . 5 Great Meta Description Examples. They don't increase your existing cost-per-click and in many cases, it can actually help decrease it. Here are 10 average keywords relating to fashion and apparel on Google (and their average cost per click): Custom T shirts - $5.00/ click Cocktail dresses - $1.30/ click Silk blouse - $2.00/ click Summer dresses - $1.40/ click High heels - $1.20/ click Mens suit - $1.70/ click Skinny jeans - $2.00/ click Denim jacket - $1.60/ click Upwork: Tell Users Why You Rock Key Points Great call to action Excellent second headline reinforcing the first Uses sitelink extension Upwork is an online freelancer marketplace that helps match freelancers with clients. Google selects up to three headlines and up to two descriptions to use in an ad. You can measure your stats for each specific sitelink by segmenting the data on your sitelink extensions page. Below, we take a look at several examples of roofing ad examples on Google Ads and explain why they work. Here's how to use this knowledge in Google Ads copywriting for better-performing ads. 10 Classic Tips to Write Effective Google Ads Copy . The gigs of the top-sellers are usually written in the perfect way - using keywords and describing important points very clearly. This ad type requires at least two headlines, at least one description, and one or more final URLs. Pro tip: It's important to differentiate your headlines so they don't repeat content, for example you would want to avoid using something like 1. When you create an account, you input basic information about your business. Here are some Google ad headline examples for inspiration. Our next ad is again from Hilton, this time with focus on the company´s loyalty program Hilton's honours. 11 Top Google Ads Examples 1. Additionally, this ad capitalizes the first letter of each word, which is . This is a good use of subtly pointing out a customer's before state. I'll share five examples of insanely effective product descriptions And I'll explain how you can use these product description strategies for your own ecommerce business. Google Display ad . 7 Tips to Write an Effective Blog Description. Next, you'll want to consider the advertising costs. Melia Hotels International. 3. The Moz study, which examined 70,059 original meta description examples, also discovered that: Ad extensions append additional information about your business to the main body of your text ad.