Content Marketing Trends 46% of businesses reported they want to increase their content creation spending in 2022. In this infographic, we are going to go through visual social media and content marketing statistics you should know in 2022. 93% of content gets no links from outside, according to Backlinko's analysis. Here is the list of latest email marketing statistics & trends for you: Average B2B email open rates is 24.82% as reported by GetResponse below. 7. 7 Local SEO Tips for Small Businesses; Top 5 Reasons You Should Be Implementing MarTech in Your Business Strategy and using it to boost their SEO efforts. 70% prioritize content quality over quantity. It's impossible to ignore the facts on how effective email marketing is — for every $1 spent it averages a return of $44. Several content marketing statistics state that more B2B content marketers are creating information (including formats such as infographics, eBooks, audio, video marketing and visual content, etc.) 72% of companies say content marketing increases leads. 34. Content Marketing 2022. Next time you need to show the "why" behind your marketing strategies, whip out these handy digital marketing statistics. 23. Experts have estimated that the content marketing industry will be worth $300 Billion in 2020. Here are some marketing-specific blogging statistics that'll help you prioritize where to focus in your content marketing for 2022. 1. (HubSpot, 2020) Web traffic is among the top 2 most-common parameters of measuring the success of content marketing strategies. The average expected ROI is $42 for every $1 you spend on email marketing. Digital Marketing Statistics: 2022 Compendium. 5. A solid content marketing strategy can boost your brand's awareness and image and make it more . Video content marketing statistics. Mobile users are still on the rise! Influencer Marketing Industry to Reach $16.4B in 2022. Whether a digital surfer or consumer, your mobile phone follows you wherever you go, so it makes sense that more and more people prefer mobile over a desktop website when it comes to content. (B2B Content Marketing Report) According to the 2018 B2B Content Marketing Report, the average content marketing budget for all respondents was 26%. 26. Twitter user stats. Use these digital marketing statistics to guide your 2022 strategy. Meanwhile, 66% say they expect . That's the reason why 87% of the visionaries and 81% of the leaders put content at the core of their marketing strategies. Of those, 72% were swayed by a product demonstration video. Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source: Omnicore Agency) Not everyone can post 2-3 times daily on their blog or social media. 41 of the most important social media marketing statistics for 2022. Other Content Marketing Statistics Content marketing doesn't need a huge and expensive team. 11. This figure is expected to surpass 3.5 billion in 2023. Video content gets attention; that's for sure: Twitter says video on Twitter is 6x as likely to be retweeted as photos. Also, many consumers stated that they purchased from a brand they wouldn't usually purchase from. That is still a significant number when compared to what we had a few years back. A survey suggests 78% of people watch videos online every week and 55% of consumers watch videos on a daily basis. It's a daunting challenge to assess the post-pandemic marketing landscape, even for seasoned CMOs. Content Marketing Institute Social media use amongst senior citizens is up 66% in the last five years, increasing to 45% overall. ; YouTube users upload more than 500 hours of new video a minute. (Conductor) 25) 62% of B2C marketers intend to use influencer marketing in 2022. 91% of marketers actively invest in content marketing. It ranked just behind infographics (62%) but above research reports (48%) and microsites (47%). Content Marketing in 2022: An Ultimate Guide with Examples; August 4, 2020 November 27, 2021 / 18 minutes of reading / 24 Comments. Video content accounts for up to 82% of all internet traffic. Digital Marketing Statistics in 2022. Social media is an incredible way for brands to connect directly with their audience. For the fifth year in a row, TREW Marketing has partnered with GlobalSpec to conduct research on the content, online search, and buying preferences of engineers and technical buyers around the world. In 2022 we will be sure to keep an eye on new and emerging trends in the marketing world. This figure is expected to surpass 3.5 billion in 2023. That's a lot of potential customers you could be missing out on! Content marketing statistics show that social media is the most powerful marketing tool, and although blog posts make for the best B2B marketing strategy, tweets, pins, and other posts on social media are also an important part of content marketing strategy. (B2B Content Marketing 2021 by the . (2022, GrowthBadger) 69% of companies say most of their new content is for the top of their marketing funnel. Animated Videos And Websites Stats. Introduction to Content Marketing. These stats show that video marketing will continue to dominate the content marketing scene in 2022 and beyond. Video marketers feel that video is a good investment for content marketing strategies. By 2025, almost 75% of internet users will use only their mobile device to access the internet. Organic LinkedIn usage by B2B marketers increased to 96% in the last 12 months. Previous forecasts for 2022 to 2024 will change as the pandemic continues. By the year 2022, 69% of search ad growth will be from mobile. What Are Some Ways You Can Create Engaging And SEO-Friendly Content? Summary: Email Marketing Statistics. Content marketing generates over 3x as many leads as outbound marketing and costs 62% less. Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. On average, email marketing has a 4400% ROI. Only 2% of respondents plan to cut their budgets in 2022. Global retail sales are projected to amount to $26 trillion by the end of 2022. Here's a summary of the email marketing statistics for 2022: The number of active email users is forecast to reach 4.6 billion in 2025. Content marketing statistics The global content marketing industry will grow by 16% CAGR or US$417.85 billion from 2020 to 2025. 61% of companies use webinars as a content marketing tactic. The current content marketing trends reveal that over 36% of consumers in the US made an impulse buy that was based on an ad since the beginning of 2020. The least successful respondents reported spending only 14%. It reigned supreme in 2021, and will stay on its throne in 2022. In fact, mentioning the word "video" in your email subject lines can increase your open rates by up to 19%. 52% of marketers say content marketing increases leads. During a late 2021 survey carried out among professionals involved in content marketing, 42 percent of respondents stated that they expected . Image Credits: Skyword. 7.1% of all people around the world aged 13 and above use Twitter today. 94% of respondents shared that watching a video has helped them make a purchase decision at least once. So in October, they revised their 2020 forecast to a growth of 8.4%—a considerable increase from their original forecast. [6] Text marketing is incredibly effective, with SMS open rates as high as 98%. Here's why your website should have a video, in 2022. 2 Wyzowl, Video Marketing Statistics 2022, 2022. CRO Statistics. Content marketing landscape in 2022. According to data from CMI, 61% of B2B businesses use webinars and webcasts as a content marketing tactic, making it the tenth most popular form of marketing content. For the rest of 2020, digital marketing facts indicate the ad spend will decline. Content Marketing Stats 2022 As of July 2018, 52.95% of people use Mobile compared to 43.11% on desktop worldwide. Video Marketing Statistics 2022. . Your audience is online: In 2022, more than 3 billion people will use the internet to watch video content. Some of the interesting statistics about visual content marketing are the following: 84 percent of communications are visual in 2020; 85% of Facebook videos are watched without sound. We also mapped out the content marketing strategy that is working in marketing. So to help put things into context for the year ahead, here are 20 digital marketing stats and . 10 Content Marketing Statistics Marketers Should Know In 2022 (Infographic) Can Hub-and-Spoke Content Marketing Help Improve SEO? Global Ad Falls in 2020, Due to the Covid-19 Pandemic. Whether industry earnings for 2020 met this benchmark or not, we are spending a lot of money for this type of marketing alone. Email Marketing Statistics. Check out these content marketing stats. 17% of organizations use Instagram to reach potential clients with the help of ads. Each year, we've empathized with the industrial marketer's need to justify their marketing spend, and . Video is the most common form of media used in content strategies (B2B Content Marketing 2021 by the Content Marketing Institute). Pew Research Video is expected to be the most invested in B2B marketing channel in 2022. 66% of marketers expect their 2022 content marketing budget to increase more than their 2021 budget. Mobile Marketing Statistics. Download image Learn more. 81% of respondents reported that their company views content as a core business strategy. The statistics of 2022 will be more accurate than you may think. 82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing ( HubSpot ). 56% of businesses worldwide intend to spend more on content creation. LinkedIn is the Preferred Content Distribution Channel for B2B . Based on these marketing stats, the consumer trends shaping 2022, and the marketing themes and predictions laid out in our annual research report, the numbers all point towards user-generated content. Influencer Marketing Statistics for 2022 1. 1. Another indicator of a company's support for content marketing is money. 80% of marketers who leverage audio content and podcasts plan to invest the same amount or more budget in 2022. According to SMS marketing statistics, the budgets went up by 5%, compared to other technologies. 333.2 billion emails are sent and received each day in 2022. Created by Anton Voroniuk. 11. B2B Paid Marketing Statistics. According to recent video marketing statistics, by the end of 2022, approximately 82% of all global traffic will be video content. In 2021, it soared to $13.8 billion, indicating a steady growth. According to the Content Marketing Institute, 97% of B2B marketers use LinkedIn as part of their content marketing efforts. ( Content Marketing Institute) 4. Here are the most interesting content marketing statistics we think you should know. Evergreen content marketing doesn't involve a ton of statistics, news stories, holiday shopping guides, or anything else that will expire. Twitter's user count is expected to grow upwards of 329 million in 2022. 7 Local SEO Tips for Small Businesses; Top 5 Reasons You Should Be Implementing MarTech in Your Business Strategy There's no denying that influencer marketing is lucrative. 24) Only 33% of B2C content marketers said that they always utilize data in their distribution strategies. In only 1 or 2 years, the vast majority of ad spend will likely be focused on mobile platforms. The expectation is that it will recover in 2021. This report is the only place you'll get 8 years of video marketing statistics trend data. ( Content Marketing Institute) 2. Content Marketing Statistics The most successful marketers spend 40% of their total marketing budget on content marketing. Experts have estimated that the content marketing industry will be worth $300 Billion in 2020. 10. However, a little more than ⅓ of businesses publish content weekly. 25. Invest in Sponsored Ads. Whether industry earnings for 2020 met this benchmark or not, we are spending a lot of money for this type of marketing alone. . 73% of businesses have a designated employee to monitor content creation. Written by by Brent Barnhart. (HubSpot) 26) The top three most often used content formats by B2C marketers are blog posts/short articles, email newsletters, and videos (CMI). For B2C companies, the average content budget was $230,000. Content marketing is a strategic marketing approach that involves creating and distributing valuable and relevant online content geared towards your targeted audience. 2020 had an unusually high growth rate due to the surge in e-commerce demand as a result of pandemic lockdowns affecting in-person sales. According to HubSpot, 79% of marketers will continue investing in Twitter Spaces in 2022. . 1.) 43% said video was made necessary by new challenges, . ; Meanwhile, 1 billion hours of YouTube videos are watched daily. Quite the contrary. Over 60% of marketers measure the success of their content marketing strategy through sales. 3 LinkedIn, LinkedIn's Economic Graph, 2022 In CMI's (Content Marketing Institute) 10th annual content marketing survey, only 33% of the B2C (business to consumer) respondents reported having a documented content strategy, while 3 out of 4 reported that they've achieved some level of success with content marketing. These statistics are just the tip of the iceberg when it comes to content marketing, however, it's easy to see how incorporating data into your content strategies can help you find success. 92% of companies produce blog content compared to other formats. Instead, evergreen content includes things like: Best tips ; (CMI and MarketingProfs) That's a significant jump considering only 39% documented their content . 4.5 (300 ratings) 47,678 students. [ Statista] With so many people turning to the internet for video content, harnessing video as a marketing tool isn't just beneficial; it's necessary. 3. SOURCES: 1 Wistia, 2022 State of Video Report, 2022. (HubSpot, 2020) Digital Marketing News on Reddit - News about the online marketing industry digital marketing news, marketing news this week, social media marketing news, influencer marketing news, news in marketing, marketing industry news, marketing news today, marketing news articles, marketing weekly news, email marketing news, growth hacking, growth hacking marketing, what is growth hacking, growth . 60% of B2C marketers use content marketing strategies. Elevated shares on the platform earn 53% more engagement and twice the CTR of employee-shared content. It is estimated that by 2022, 1 million videos will be watched per second.
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